Instagram DM Scam: Is It a Scam?

Yes, this is a scam. Do not click any links or provide personal information.

Scammers use Instagram DMs to impersonate brands offering sponsorships, friends whose accounts were hacked, or attractive strangers leading you into investment or romance scams. These messages often lead to stolen accounts or financial loss.

How This Scam Works

In one common variant, you receive a DM from what appears to be a brand offering a paid partnership. They ask you to click a link to 'register' which actually steals your Instagram login. In another, a friend's hacked account sends you a message asking you to vote for them in a contest or help them recover their account by forwarding a code. That code is actually the 2FA code for your own account, which the scammer uses to take over your profile. Investment scams start with a DM from an attractive profile showing off a luxury lifestyle, eventually pitching crypto or forex trading.

Red Flags to Watch For

Example Scam Messages

DM: 'Hey! We love your content and want to offer you a paid collaboration with our brand. Please register at our influencer portal: instagram-brand-collab.com/signup' --- DM from 'friend': 'Hey can you help me real quick? I need you to vote for me in this photo contest. Click this link and log in: ig-photo-vote.com' --- DM: 'I just made $5,000 in 2 hours with crypto trading! My mentor taught me everything. DM me if you want to learn too!'

What to Do If You Received This

What to Do If You Fell For It

  • Change your Instagram password immediately
  • Enable two-factor authentication
  • Revoke access to suspicious third-party apps in Instagram settings
  • If locked out, use Instagram's account recovery at instagram.com/hacked
  • Alert your followers that your account was compromised

How to Report This Scam

Last updated: February 10, 2026