How to Remove Yourself from Oracle Data Cloud
Oracle Data Cloud is a massive data marketplace that combines offline consumer data with online browsing behavior through acquisitions like BlueKai, Datalogix, and AddThis. They power targeted advertising for thousands of brands by tracking your activity across websites and devices. Opting out limits their cross-device tracking profile on you.
What Data Does Oracle Data Cloud Collect?
Oracle Data Cloud collects online browsing behavior, website visit histories, ad click data, purchase transactions, loyalty card data, and demographic information. Through BlueKai, they track users across millions of websites using cookies and device fingerprinting. Datalogix provides offline purchase data from grocery stores and retailers. They create detailed cross-device profiles linking your phone, tablet, and computer activity.
Step-by-Step Opt-Out Instructions
- Go to Oracle Data Cloud Privacy Policy page
- Scroll to the 'Your Choices' section
- Click the opt-out link for Oracle Data Cloud / BlueKai
- Visit https://datacloudoptout.oracle.com/ to access the opt-out registry
- Fill in your information and submit
- Also visit https://www.bluekai.com/registry/ to view and opt out of BlueKai tracking
- Clear your browser cookies after opting out to remove existing tracking cookies
- Repeat for each browser and device you use
What to Expect After Opting Out
After opting out, Oracle will place an opt-out cookie on your browser. This stops future tracking on that browser but does not delete previously collected data. The opt-out takes effect immediately but only lasts as long as you do not clear your cookies.
Additional Tips
The opt-out relies on cookies, so if you clear your cookies it will reset. Consider using a browser extension like Privacy Badger or uBlock Origin for more persistent protection. You need to opt out separately on every browser and device.
Last updated: February 10, 2026