How to Remove Yourself from LiveRamp
LiveRamp (formerly part of Acxiom) is a data connectivity platform that specializes in identity resolution, linking your offline identity to your online activity across devices. They help advertisers match your real-world data with your digital footprint. Opting out disrupts this identity matching.
What Data Does LiveRamp Collect?
LiveRamp collects and links offline consumer data (name, address, email, purchase history) with online identifiers (cookies, device IDs, IP addresses, mobile ad IDs). They create identity graphs that connect a single person across multiple devices, browsers, and platforms. This enables advertisers to target you with personalized ads across every screen you use.
Step-by-Step Opt-Out Instructions
- Go to https://liveramp.com/opt_out/
- Enter your first name, last name, and email address
- Enter your physical mailing address
- Complete the form and click 'Submit'
- Check your email for a verification message from LiveRamp
- Click the confirmation link to finalize your opt-out
- Allow 1-2 weeks for the opt-out to propagate across their partners
What to Expect After Opting Out
After confirming your opt-out, LiveRamp will remove your identity from their matching platform within 1-2 weeks. Advertisers will no longer be able to use LiveRamp to target you across devices. However, you may need to separately opt out of other data connectors.
Additional Tips
LiveRamp was spun off from Acxiom, so opt out of both for complete coverage. Their identity graph powers advertising on major platforms, so opting out here can reduce targeted advertising across many different websites and apps.
Last updated: February 10, 2026