How do I remove myself from Equifax Marketing?

How to opt out of Equifax's marketing data sharing and pre-screened credit offers. Protect your financial data from being sold. The process takes approximately 2-4 weeks and is rated medium difficulty.

Does Equifax Marketing sell my personal data?

Equifax Marketing is a data broker that collects and may share or sell personal information. You can opt out using the step-by-step guide on this page.

How long does it take to opt out of Equifax Marketing?

The opt-out process for Equifax Marketing takes approximately 2-4 weeks. The difficulty level is medium.

How to Remove Yourself from Equifax Marketing

Medium Difficulty Time: 2-4 weeks

Equifax is one of the three major credit bureaus, but beyond credit reporting, they also sell consumer marketing data to businesses for targeted advertising and pre-screened credit offers. Opting out of their marketing data sharing limits how your financial information is used for advertising purposes.

Quick Link

Go to Equifax Marketing Opt-Out Page

What Data Does Equifax Marketing Collect?

Equifax's marketing division collects and sells demographic data, income estimates, credit behavior indicators, homeownership status, vehicle ownership, lifestyle interests, and purchasing power scores. They also share data for pre-screened credit and insurance offers. Their marketing data is derived from credit files but packaged as aggregate consumer profiles.

Step-by-Step Opt-Out Instructions

Call 1-888-567-8688 (Equifax opt-out line) to request removal from marketing lists
Visit https://www.optoutprescreen.com to opt out of pre-screened credit offers from all three bureaus
Choose either a 5-year electronic opt-out or permanent opt-out (requires mailing a form)
For permanent opt-out, print and mail the Permanent Opt-Out Election form
Visit https://myprivacy.equifax.com to manage Equifax-specific data sharing preferences
Log in or create an account and adjust your privacy settings
Turn off marketing data sharing options

What to Expect After Opting Out

The opt-out from pre-screened offers takes effect within 5 business days for the electronic option. Marketing list removal takes 2-4 weeks. You should notice a reduction in unsolicited credit offers and marketing mail. The 5-year electronic opt-out will expire and need to be renewed.

Additional Tips

OptOutPrescreen.com is the official site run by the major credit bureaus. Use it to opt out from Equifax, Experian, and TransUnion marketing simultaneously. The permanent opt-out option requires mailing a signed form but never expires.

Last updated: February 10, 2026