Is Instagram Safe? Security Review
3/5
Overall Safety Score
★
★
★
★
★
Verdict: Instagram has adequate security features but poor privacy practices inherent to Meta's ad-driven business model. Users should carefully manage privacy settings and limit data sharing.
Instagram is Meta's photo and video sharing platform with over 2 billion monthly active users. While it has invested in security features, its business model depends on extensive user data collection for targeted advertising.
Security Ratings Breakdown
| Category | Score | Rating |
|---|---|---|
| Encryption | 3/5 | |
| Privacy | 2/5 | |
| Track Record | 2/5 |
Security Features
- Two-factor authentication (app-based and SMS)
- Login activity monitoring
- Encrypted DMs (end-to-end encryption rolled out)
- Account recovery via trusted contacts
- Restricted accounts and close friends lists
Privacy Concerns
- Extensive tracking across apps and websites via Meta Pixel
- Collects location data, device info, and browsing patterns
- In-app browser tracks activity on external websites
- Photos analyzed by AI for ad targeting
- Data shared across Meta family (Facebook, WhatsApp metadata)
Past Security Incidents
- 2019 breach exposed 49 million user records including phone numbers and email addresses (stored in plaintext on Facebook servers)
- 2020 revelations that Instagram retained deleted photos and DMs on servers
- 2022 Irish DPC fined Meta 405 million euros for violations of children's privacy on Instagram
- Cambridge Analytica scandal (2018) affected broader Meta ecosystem
How to Stay Safe Using Instagram
- Set account to private
- Enable two-factor authentication via authenticator app
- Disable activity status
- Restrict ad personalization in settings
- Don't use the in-app browser; open links externally
- Regularly review third-party app connections
Safer Alternatives
- Bluesky (decentralized, privacy-friendly)
- Mastodon (federated, no ads)
- Pinterest (less invasive tracking)
Last updated: February 10, 2026